How Independent Musicians Can Leverage The 'Discovery' Era To Grow Their Careers
Today independent musicians have more opportunities to release their music than ever before. But getting the music in front of the right people can be difficult. Releasing a song is only one step in creating a distinct music career, a singer has to appear professional with a solid profile and have relevant promotional routes, as well as ensure their audience has a straightforward path to get familiar with their music. While some aspects of marketing independent music need to reach a wide audience – the focus should be on making the music findable, tell the story, the personal side and the inspiration of every release. Creating a digital presence – with a well-planned and shared schedule will go a long way to find new listeners and press, musicians, collaborators, and industry people, without having to spend thousands of pounds on big campaigns. Understanding the Value of Online Discovery Discovery online invites listeners to find musicians beyond the scope of their existing commu...